I moved to www.DellaRae.net
Email me at Della@DellaRae.net
Friday, December 4, 2009
Wednesday, November 4, 2009
Guest Blogger: Andrea Waltz
How hearing "NO" Can be a Good Thing
Most people spend their days doing everything they can to avoid failure, "rejection" and having people say NO to them! What if you could hear NO more often and that would bring you greater levels of success?
Intentionally increasing failure is the basis for the "Go for No" concept. "Go for No" means the more people that tell you "no" the closer you will get to ultimate success - or in other words, "yes." Most people, if they actually counted the number of times they hear “no” during a typical day or week, would be shocked to see how low the number actually is.
Change your mental model of “success” and “failure”
Most people operate with a mental model where they see themselves in the middle, with success on one end and failure on the other. They do everything they can to move toward success and away from failure. But, what if the model were reconfigured?
What if, rather than seeing failure as something to be avoided it became a “stepping-stone” on the path to success? In other words: Success is the destination. Failure is how you get there. To achieve significant success in today’s world, failure is not just a possibility…it is a requirement. We must see success and failure for what they truly are: not opposites, but opposite sides of the same coin.
Richard Fenton and Andrea Waltz teach others to breakthrough self-imposed limitations and achieve their full potential by intentionally increasing their failure rate. They are the authors of "Go for No!" a short story written specifically for people who must face failure and rejection to be successful. Go for No is available at visit www.goforno.com.
Most people spend their days doing everything they can to avoid failure, "rejection" and having people say NO to them! What if you could hear NO more often and that would bring you greater levels of success?
Intentionally increasing failure is the basis for the "Go for No" concept. "Go for No" means the more people that tell you "no" the closer you will get to ultimate success - or in other words, "yes." Most people, if they actually counted the number of times they hear “no” during a typical day or week, would be shocked to see how low the number actually is.
Change your mental model of “success” and “failure”
Most people operate with a mental model where they see themselves in the middle, with success on one end and failure on the other. They do everything they can to move toward success and away from failure. But, what if the model were reconfigured?
What if, rather than seeing failure as something to be avoided it became a “stepping-stone” on the path to success? In other words: Success is the destination. Failure is how you get there. To achieve significant success in today’s world, failure is not just a possibility…it is a requirement. We must see success and failure for what they truly are: not opposites, but opposite sides of the same coin.
Richard Fenton and Andrea Waltz teach others to breakthrough self-imposed limitations and achieve their full potential by intentionally increasing their failure rate. They are the authors of "Go for No!" a short story written specifically for people who must face failure and rejection to be successful. Go for No is available at visit www.goforno.com.
Friday, October 30, 2009
Stay Tuned
Today DonorsResource.org went into hibernation (of sorts). A big move in the right direction, for sure.
Note the logo change. The new colors; brown, grey and blue are more serious, calming yet substantial.
Originally, I have to admit that concern was looming around hibernating the site. However, through all of the conversations, interviews, research and data it was confirmed that affiliated donors, sponsors and nonprofits are deeply connected to the mission of DR. We've pulled our weight and they believe in us as an organization.
How cool is that? Happy Friday to me!
Note the logo change. The new colors; brown, grey and blue are more serious, calming yet substantial.
Originally, I have to admit that concern was looming around hibernating the site. However, through all of the conversations, interviews, research and data it was confirmed that affiliated donors, sponsors and nonprofits are deeply connected to the mission of DR. We've pulled our weight and they believe in us as an organization.
How cool is that? Happy Friday to me!
Monday, October 26, 2009
Service Announcement
Donorsresource.org has recently reviewed the effectiveness and functionality of our current site. Based on the feedback we received and our commitment to serving you, we are building an easier, sustainable way to connect nonprofit organizations and donors.
On Friday, the 30th of October, DonorsResource.org will go into hibernation as we prepare to re-launch (version 2.8). Stay tuned!
During this time we will continue connecting businesses with larger donations to nonprofits in need and individuals that have donations such as furniture, appliances, etc.
This process has been amazing to watch unfold. We improve and grow while the mission of our organization remains top dog.
On Friday, the 30th of October, DonorsResource.org will go into hibernation as we prepare to re-launch (version 2.8). Stay tuned!
During this time we will continue connecting businesses with larger donations to nonprofits in need and individuals that have donations such as furniture, appliances, etc.
This process has been amazing to watch unfold. We improve and grow while the mission of our organization remains top dog.
Wednesday, October 21, 2009
Common Sense
Today we mourn the passing of a beloved old friend, Common Sense, who has been with us for many years.
No one knows for sure how old he was, since his birth records were long ago lost in bureaucratic red tape. He will be remembered as having cultivated such valuable lessons as: Knowing when to come in out of the rain; Why the early bird gets the worm; Life isn't always fair; and maybe it was my fault.
Common Sense lived by simple, sound financial policies (don't spend more than you can earn) and reliable strategies (adults, not children, are in charge).
His health began to deteriorate rapidly when well-intentioned but overbearing regulations were set in place: Reports of a 6-year-old boy charged with sexual harassment for kissing a classmate; teens suspended from school for using mouthwash after lunch; and a teacher fired for reprimanding an unruly student, only worsened his condition.
Common Sense lost ground when parents attacked teachers for doing the job that they themselves had failed to do.
Common Sense lost the will to live as the churches became businesses; and criminals received better treatment than their victims.
Common Sense took a beating when you couldn't defend yourself from a burglar in your own home and the burglar could sue you for assault.
Common Sense finally gave up the will to live, after a woman failed to realize that a steaming cup of coffee was hot. She spilled a little in her lap, and was promptly awarded a huge settlement.
Common Sense was preceded in death by his parents, Truth and Trust; by his wife, Discretion; by his daughter, Responsibility and by his son, Reason. He is survived by his 4 stepbrothers: I Know My Rights. I Want It Now. Someone Else Is To Blame . I am a Victim
Not many attended his funeral because so few realized he was gone.
No one knows for sure how old he was, since his birth records were long ago lost in bureaucratic red tape. He will be remembered as having cultivated such valuable lessons as: Knowing when to come in out of the rain; Why the early bird gets the worm; Life isn't always fair; and maybe it was my fault.
Common Sense lived by simple, sound financial policies (don't spend more than you can earn) and reliable strategies (adults, not children, are in charge).
His health began to deteriorate rapidly when well-intentioned but overbearing regulations were set in place: Reports of a 6-year-old boy charged with sexual harassment for kissing a classmate; teens suspended from school for using mouthwash after lunch; and a teacher fired for reprimanding an unruly student, only worsened his condition.
Common Sense lost ground when parents attacked teachers for doing the job that they themselves had failed to do.
Common Sense lost the will to live as the churches became businesses; and criminals received better treatment than their victims.
Common Sense took a beating when you couldn't defend yourself from a burglar in your own home and the burglar could sue you for assault.
Common Sense finally gave up the will to live, after a woman failed to realize that a steaming cup of coffee was hot. She spilled a little in her lap, and was promptly awarded a huge settlement.
Common Sense was preceded in death by his parents, Truth and Trust; by his wife, Discretion; by his daughter, Responsibility and by his son, Reason. He is survived by his 4 stepbrothers: I Know My Rights. I Want It Now. Someone Else Is To Blame . I am a Victim
Not many attended his funeral because so few realized he was gone.
Wednesday, October 14, 2009
Passing the Torch
This has to be my favorite post as of yet. Its official; Bill Brown is now the Executive Director of DonorsResource.org.
This decision was incredibly easy. I've been driving our org since '05 and simply put; it was time to open the window and let some fresh air in.
Bill came on board ready to rock. Since, he has been instrumental in leading us to higher ground.
I will be serving as a board member, happily focusing on marketing and development.
Congrats Bill, I'm confident in how far you will carry the torch.
This decision was incredibly easy. I've been driving our org since '05 and simply put; it was time to open the window and let some fresh air in.
Bill came on board ready to rock. Since, he has been instrumental in leading us to higher ground.
I will be serving as a board member, happily focusing on marketing and development.
Congrats Bill, I'm confident in how far you will carry the torch.
Wednesday, October 7, 2009
Hail to George Fox University!
All thanks to Jeff Vandenhoek who heads up the MBA program at George Fox, we at DonorsResource.org have a much clearer shot at our stated mission and goals.
Three students Mark, Steve, Josh (cohort 47) and executive MBA student, Denise took on their tasks like champions. Click-by-click each step of our site was reviewed and recorded on a process map. Policies, procedures were examined and many difficult questions were asked.
During this in-depth examination donors and nonprofits were also interviewed. Seriously, no stone was left unturned.
Bravo cohort 47! We thank you and our community benefits greatly in the end.
Three students Mark, Steve, Josh (cohort 47) and executive MBA student, Denise took on their tasks like champions. Click-by-click each step of our site was reviewed and recorded on a process map. Policies, procedures were examined and many difficult questions were asked.
During this in-depth examination donors and nonprofits were also interviewed. Seriously, no stone was left unturned.
Bravo cohort 47! We thank you and our community benefits greatly in the end.
Thursday, October 1, 2009
LinkedOut
Choices have to be made about everything and I decided to delete my profile on LinkedIn.
It was never really clear to me how to properly benefit from its offerings of being a professional connection point. What does building your network really do? Who spends time reviewing the recommendations of others?
For the time being the plan is to continue on with twitter, blogging and facebook, which, albeit is more of a functional personal indulgence.
However, twitter is dancing around the chopping block.
It was never really clear to me how to properly benefit from its offerings of being a professional connection point. What does building your network really do? Who spends time reviewing the recommendations of others?
For the time being the plan is to continue on with twitter, blogging and facebook, which, albeit is more of a functional personal indulgence.
However, twitter is dancing around the chopping block.
Wednesday, September 16, 2009
Do what you say you'll do!
Yesterday I comitted to advise the board of RESPIRE, a nonprofit that offers tools to single parents to live their best lives.
Through the process of making this decision, it boiled down to one question and that was if I am willing to get projects done in a timely manner.
I've made it part of my personal mission to follow through even down to casually exchanging business cards with others. If the famous words "I'll call you...lets do coffee", etc. comes out then its done. I reach out.
Last night after the first board meeting of RESPIRE I came home and knocked out my list. Don't get me wrong, procrastination is my favorite nemesis, and I know for sure the reward of getting things done far outweighs the rush of scrambling at the last minute.
Give doing what you say you'll do a try. It will surprise people and boost your mojo in ways you can not imagine.
Through the process of making this decision, it boiled down to one question and that was if I am willing to get projects done in a timely manner.
I've made it part of my personal mission to follow through even down to casually exchanging business cards with others. If the famous words "I'll call you...lets do coffee", etc. comes out then its done. I reach out.
Last night after the first board meeting of RESPIRE I came home and knocked out my list. Don't get me wrong, procrastination is my favorite nemesis, and I know for sure the reward of getting things done far outweighs the rush of scrambling at the last minute.
Give doing what you say you'll do a try. It will surprise people and boost your mojo in ways you can not imagine.
Tuesday, September 15, 2009
More Moms on the JOB!
The following was brought over directly from MY LITTLE WAITING ROOM
My Little Waiting Room™ is a non-profit started by three Oregon moms who have the dream to bring drop-in child care to the hospital.
Our mission is to promote the health and well-being of families by bringing drop-in child care to the hospital so that children can thrive as families heal, according to the My Little Waiting Room™ Child’s Bill of Rights.
We figure since grocery stores, gyms, community centers and other locations offer this needed service, hospitals should too. Especially since families at the hospital are often in crisis and could really use the help.
We believe for families to realize the brightest possible futures together, their ability to obtain medical attention is vital. We further believe children have the right to thrive as their family members seek that care. That’s why we’ve written the following Bill of Rights which guides our project:
Bill of Rights
1. As a child, I deserve competent care while my family member seeks medical attention.
2. As a child, I have the right to keep learning and growing socially, emotionally and intellectually while my family members take care of their health.
3. As a child, I deserve help managing the stress caused in my life by my family's medical situation.
4. As a child, I need sanctuary and a place to call my own where I can seek peace, friendship and security while my family members are treated medically.
My Little Waiting Room™ is a non-profit started by three Oregon moms who have the dream to bring drop-in child care to the hospital.
Our mission is to promote the health and well-being of families by bringing drop-in child care to the hospital so that children can thrive as families heal, according to the My Little Waiting Room™ Child’s Bill of Rights.
We figure since grocery stores, gyms, community centers and other locations offer this needed service, hospitals should too. Especially since families at the hospital are often in crisis and could really use the help.
We believe for families to realize the brightest possible futures together, their ability to obtain medical attention is vital. We further believe children have the right to thrive as their family members seek that care. That’s why we’ve written the following Bill of Rights which guides our project:
Bill of Rights
1. As a child, I deserve competent care while my family member seeks medical attention.
2. As a child, I have the right to keep learning and growing socially, emotionally and intellectually while my family members take care of their health.
3. As a child, I deserve help managing the stress caused in my life by my family's medical situation.
4. As a child, I need sanctuary and a place to call my own where I can seek peace, friendship and security while my family members are treated medically.
Wednesday, September 2, 2009
Paying it Forward
The Sun Montessori School in SW Portland paid it forward, for real, when they installed central air and donated 6 large window units to the Peninsula Childrens Center in NE Portland.
The units needed to be picked up within 8 days so we put this connection on the fast track by sending out an email blast to our registered organizations and within 1 day the match was made.
This is what I'm talking about. My vision is that initial thought is how what we have in surplus can be of use to others and giving becomes a knee-jerk reaction.
The units needed to be picked up within 8 days so we put this connection on the fast track by sending out an email blast to our registered organizations and within 1 day the match was made.
This is what I'm talking about. My vision is that initial thought is how what we have in surplus can be of use to others and giving becomes a knee-jerk reaction.
Monday, August 24, 2009
Brand Loyalty
Semiosis Communicaitons posted this link on twitter this morning http://bit.ly/qhNAy about brand loyalty and its a good read.
The article talks about how few people nowadays are using the same brand that their parents did. Back in the day, if your dad was a Ford guy then you are too.
There are way more choices now than then. As a younger person I dreamed of the day that I would ditch two specific brands; crest toothpaste and ban deoderant. Perhaps that was me claiming independence. That's a whole other story.
The article talks about how few people nowadays are using the same brand that their parents did. Back in the day, if your dad was a Ford guy then you are too.
There are way more choices now than then. As a younger person I dreamed of the day that I would ditch two specific brands; crest toothpaste and ban deoderant. Perhaps that was me claiming independence. That's a whole other story.
Wednesday, August 19, 2009
Paper and Pencil
Enough with trying to make the calendar feature on my Palm Centro (that I still love) work with how I operate most efficiently.
Welcome home, my 8x12 At-a-glance calendar! Scheduling appointments has never been so easy! Okay that was totally cheesy, but there it is.
For whatever reason a paper calendar flows better than having to close and move windows to find and and use the desktop calendar, type in appointments, type in the time, if they repeat, code it business or personal...and...then regurlarly having to sync the desktop with my phone.
Call me old school. Please.
Welcome home, my 8x12 At-a-glance calendar! Scheduling appointments has never been so easy! Okay that was totally cheesy, but there it is.
For whatever reason a paper calendar flows better than having to close and move windows to find and and use the desktop calendar, type in appointments, type in the time, if they repeat, code it business or personal...and...then regurlarly having to sync the desktop with my phone.
Call me old school. Please.
Tuesday, August 18, 2009
C'mon, HP! Seriously!
The wireless feature of my HP printer stopped working and I figured it was due to the recent update with my virus software. Totally impressed with HP having virtually a 24/7 help line.
After a 2-3 minute wait someone answered my call and then, it went down hill on fire at 130 mph. Saying that connection was like we were both talking into cans connected by purple fuzzy string is an overstatement.
It was like, I mean it really felt like I would say something and the customer service rep was referring to a translation manual, then a computer manual and then back to me. We are talking extremely long intervals to ask questions like "Is your printer on?" "When is the last time you used it?" "Do you have paper loaded?"
50:37 into the call I relieved both of us by simply hanging up. I'm baffled by the justification and functionality around off of this.
Exactly how much is HP saving by delivering this level of service? The bigger question is how do companies keep this seperate from their brand?
After a 2-3 minute wait someone answered my call and then, it went down hill on fire at 130 mph. Saying that connection was like we were both talking into cans connected by purple fuzzy string is an overstatement.
It was like, I mean it really felt like I would say something and the customer service rep was referring to a translation manual, then a computer manual and then back to me. We are talking extremely long intervals to ask questions like "Is your printer on?" "When is the last time you used it?" "Do you have paper loaded?"
50:37 into the call I relieved both of us by simply hanging up. I'm baffled by the justification and functionality around off of this.
Exactly how much is HP saving by delivering this level of service? The bigger question is how do companies keep this seperate from their brand?
Thursday, August 13, 2009
Janna Moch-Lopez
I just read this and to me, its all about taking the time to be present. Thank you Janna for giving us the gift of the following words.
*************************************
Watching the healthcare debate is educational, painful and necessary. Like a rose, it's thorny. Yet it seems flourishing societies share several things in common: Vibrant arts & culture, strong education system and intentional efforts towards health and wellness. It's true that short-term or easy fixes don't exist, but through conversations I've had, my hope is to at least instill that it's OK to have the difficult conversations. Some people may be less willing to delve into deeper, more challenging debates not because they don't want to be enlightened by an another point of view, but because they feel as if there's not enough time to till the soil, plant the seeds, water, tend and prune their perspectives to yield that fully cultivated garden.
Pausing to contemplate how roses grow, what makes their petals so soft, colorful and fragrant, and how they fit into a garden is as equally important as merely stopping long enough to smell them.
All my best, Janna
P.S. Visit http://www.portlandfamily.com/ catch up on our blogs.
*************************************
Watching the healthcare debate is educational, painful and necessary. Like a rose, it's thorny. Yet it seems flourishing societies share several things in common: Vibrant arts & culture, strong education system and intentional efforts towards health and wellness. It's true that short-term or easy fixes don't exist, but through conversations I've had, my hope is to at least instill that it's OK to have the difficult conversations. Some people may be less willing to delve into deeper, more challenging debates not because they don't want to be enlightened by an another point of view, but because they feel as if there's not enough time to till the soil, plant the seeds, water, tend and prune their perspectives to yield that fully cultivated garden.
Pausing to contemplate how roses grow, what makes their petals so soft, colorful and fragrant, and how they fit into a garden is as equally important as merely stopping long enough to smell them.
All my best, Janna
P.S. Visit http://www.portlandfamily.com/ catch up on our blogs.
Monday, July 27, 2009
Web in The Name
What is it about the name of our organization DonorsResource.org that still comes out as "Donors Resource", "Donors" or my personal favorite "Donor's Resource's?"
The name of our organization is also the name of our website. The thought behind filing and using it this way accomplishes the obvious. As a part of our brand, DonorsResource.org is always used in its entirety, never two words or with apostrophe's.
Does it go against the grain? Is it so simple that it's complicated? Does it make sense? ...and the biggest question...Does it matter?
The name of our organization is also the name of our website. The thought behind filing and using it this way accomplishes the obvious. As a part of our brand, DonorsResource.org is always used in its entirety, never two words or with apostrophe's.
Does it go against the grain? Is it so simple that it's complicated? Does it make sense? ...and the biggest question...Does it matter?
Monday, July 20, 2009
Obvious Rules
I had the delighful pleasure of reading the book "The Obvious ~All You Need to Know in Business. Period. By James Dale. This masterpiece resonated with me. It is simple and straight to the point.
Page 133 - "Change is good and bad. But mostly its inevitable. If you embrace change instead of fearing and avoiding it, you could change your life and maybe the fate of your career.
Page 152 - "Learn from the past. Don't live there. It's not about what you did yesterday. It's all about what you might do tomorrow."
Page 154 - "Give yourself a daily reality check. Are you facing a catastrope or a glitch? Is it the end of the world or just the end of a fiscal year. It's not life and death; it's only business.
"Sound obvious? There's more to know..." Read the book!
Page 133 - "Change is good and bad. But mostly its inevitable. If you embrace change instead of fearing and avoiding it, you could change your life and maybe the fate of your career.
Page 152 - "Learn from the past. Don't live there. It's not about what you did yesterday. It's all about what you might do tomorrow."
Page 154 - "Give yourself a daily reality check. Are you facing a catastrope or a glitch? Is it the end of the world or just the end of a fiscal year. It's not life and death; it's only business.
"Sound obvious? There's more to know..." Read the book!
Thursday, July 9, 2009
Branding Smanding
This one deserves double coverage...tweeting and blog! It was announced this week that the Sci-Fi channel is now Sy-fy. Seriously. For the complete story http://bit.ly/CEN88
I remember years ago when Bank of America changed its brand/logo thing and it went from looking substantial to a homemade patchwork blanket waving in the wind.
Do people just get bored? Money burning holes in pockets? Are these changes to keep up? With what and says who?
I remember years ago when Bank of America changed its brand/logo thing and it went from looking substantial to a homemade patchwork blanket waving in the wind.
Do people just get bored? Money burning holes in pockets? Are these changes to keep up? With what and says who?
Monday, June 22, 2009
Relaxed Folk
Last night I returned from our family reunion (on my dad's side) in Rusk, Texas. I just visited the website http://www.rusktexascoc.org/ and right on the front page it says: "...If you require a respite from life’s stresses, yearn for a living history lesson, or seek a simpler, more congenial lifestyle, Rusk awaits you."
Lemme tell you that sentence is no joke. Friendly greetings everywhere you turn with rolling hills, greenery and relaxed folk. One gift store owner said it best when asked what time he opens, he said "When I get here" and well, sir what time do you close? "When I leave."
Not one person was in a hurry to do anything. The entire experience was at a pace slower than molasses. On the other hand it was a welcomed refreshing break.
This is another example, to me, about marketing. The chamber posted a dead on description of its town. So when we say that DonorsResource.org is consistent, easy and reliable. Is that accurate?
Lemme tell you that sentence is no joke. Friendly greetings everywhere you turn with rolling hills, greenery and relaxed folk. One gift store owner said it best when asked what time he opens, he said "When I get here" and well, sir what time do you close? "When I leave."
Not one person was in a hurry to do anything. The entire experience was at a pace slower than molasses. On the other hand it was a welcomed refreshing break.
This is another example, to me, about marketing. The chamber posted a dead on description of its town. So when we say that DonorsResource.org is consistent, easy and reliable. Is that accurate?
Friday, June 12, 2009
Stall Tactics
Wednesday I met with our CPA and walked away with a list of four fairly simple items that required additional documentation. No problem, right? Wrong.
What was a simple task set up camp as an insurmountable obstacle. The amount of energy put into stalling out weighed the actual time spent on the work by a landslide. I'm giving myself a high five for the creative avoidance tactics. At one point I thought about counting the fibers in my carpet.
The positive outcome after completing the daunting task from hell, reminded me how organized my files are. With any hope I'll recall this experience the next time excessive stalling starts looming.
What was a simple task set up camp as an insurmountable obstacle. The amount of energy put into stalling out weighed the actual time spent on the work by a landslide. I'm giving myself a high five for the creative avoidance tactics. At one point I thought about counting the fibers in my carpet.
The positive outcome after completing the daunting task from hell, reminded me how organized my files are. With any hope I'll recall this experience the next time excessive stalling starts looming.
Friday, June 5, 2009
Twitta' Sistah
Its totally insane. But after all, I do drive an online nonprofit which makes sense that this communication be a huge part of the thing.
As it stands I'm totally lost and have no idea how to respond to the direct messages I receive or find more people of interest to follow. I have to admit, it is fun to figure this stuff out you just gotta dig the lingo "tweeps...tweeding and tweeple.."...ah, the many ways people have gotten creative with the word "twitter".
Is the goal to become a social media networking know how? No. Gently play in the arena that I have a stake in? You betcha.
As it stands I'm totally lost and have no idea how to respond to the direct messages I receive or find more people of interest to follow. I have to admit, it is fun to figure this stuff out you just gotta dig the lingo "tweeps...tweeding and tweeple.."...ah, the many ways people have gotten creative with the word "twitter".
Is the goal to become a social media networking know how? No. Gently play in the arena that I have a stake in? You betcha.
Tuesday, June 2, 2009
Chuck and Leroy
First Tech Credit Union has stepped out of the marketing box with Chuck and Leroy, two squirrels. They debuted on the radio, I want to say a week ago? Both squirrels are singing different songs, one upbeat and cool, the other not so much.
I think the marketing strategy behind this is rather brilliant. I've already established an affinity for Chuck. Is he the smarter squirrel?
When you get a chance, check the page http://www.firsttechfans.com/, watch for sasquatch in the bottom right hand corner and scroll over "the boys" they talk. Excellent marketing.
I think the marketing strategy behind this is rather brilliant. I've already established an affinity for Chuck. Is he the smarter squirrel?
When you get a chance, check the page http://www.firsttechfans.com/, watch for sasquatch in the bottom right hand corner and scroll over "the boys" they talk. Excellent marketing.
Monday, June 1, 2009
Guest Blogger: Semiosis Communications
Nonprofit Marketing. What's your story?
Many nonprofits still resist the notion they must market themselves. You see, nonprofits have missions to attend to and needs to satisfy and money to raise. No time or money or staff to do marketing. The truth is, nonprofits do marketing all the time. Marketing happens in every interaction with a stakeholder, be it a phone call, an email, web page, brochure, newsletter, tweet, meeting, event... Products or services nonprofits provide are also part of marketing. Why is marketing important for nonprofits? Marketing comes before fundraising - it prepares the ground for the ask, creating awareness, knowledge, understanding, empathy, preference, and ultimately trust. In short, the main function of marketing is to cultivate relationships.
The best and most effective way to do all that is to tell stories. People communicate through stories. Stories are what people understand. Storytelling constitutes authentic marketing. What stories should you tell? You can talk about programs and services and metrics all you want, your stakeholders will relate to people. So, tell stories of the people (children, animals) you helped! It works; when Mercy Corps transitioned to a storytelling approach to marketing, they recorded a measurable increase in people taking action to support their work. Your nonprofit may not be Mercy Corps, but I'm sure you have tons of success stories about your beneficiaries.
Stories are marketing, marketing is stories. What's your story?
Peter Korchnak, Founder, Semiosis Communications
Many nonprofits still resist the notion they must market themselves. You see, nonprofits have missions to attend to and needs to satisfy and money to raise. No time or money or staff to do marketing. The truth is, nonprofits do marketing all the time. Marketing happens in every interaction with a stakeholder, be it a phone call, an email, web page, brochure, newsletter, tweet, meeting, event... Products or services nonprofits provide are also part of marketing. Why is marketing important for nonprofits? Marketing comes before fundraising - it prepares the ground for the ask, creating awareness, knowledge, understanding, empathy, preference, and ultimately trust. In short, the main function of marketing is to cultivate relationships.
The best and most effective way to do all that is to tell stories. People communicate through stories. Stories are what people understand. Storytelling constitutes authentic marketing. What stories should you tell? You can talk about programs and services and metrics all you want, your stakeholders will relate to people. So, tell stories of the people (children, animals) you helped! It works; when Mercy Corps transitioned to a storytelling approach to marketing, they recorded a measurable increase in people taking action to support their work. Your nonprofit may not be Mercy Corps, but I'm sure you have tons of success stories about your beneficiaries.
Stories are marketing, marketing is stories. What's your story?
Peter Korchnak, Founder, Semiosis Communications
Tuesday, May 26, 2009
Giving and Marketing
There are cribs and strollers sitting in garages while there are moms with unmet needs for their babies. Offices and hotels are throwing out furniture and toiletries, while there are caseworkers and advocates sharing desks and searching for soap for the homeless.
What we know for sure is that people want to give. They want the crib their very own baby slept in, the set of dishes that they once served meals on or the couch they hung out on to GIVEN to someone that needs and appreciates it.
A surplus of stuff and the desire to give is all around and we have assigned ourselves the task of making these connections.
What we know for sure is that people want to give. They want the crib their very own baby slept in, the set of dishes that they once served meals on or the couch they hung out on to GIVEN to someone that needs and appreciates it.
A surplus of stuff and the desire to give is all around and we have assigned ourselves the task of making these connections.
Tuesday, May 19, 2009
Energy, Priorities and Real Life
I had to re-force myself out of bed (the second time) this morning and to the gym this afternoon, food is not all that great these days, the rain today and moments like this when its completely quiet is a bit much.
My 46 year old brother dying on Mothers Day has been the most surreal experience. I understand that part of living is loosing people we love (but) and until it happens you just never really get it.
Last week was making all of the arrangments and preparing for the service ~people, cards and flowers. Now what? The urge to work or do much of anything is not exactly readily at hand.
I also know that in time...yes, time...until then, priorities don't carry as much weight and this is real life.
My 46 year old brother dying on Mothers Day has been the most surreal experience. I understand that part of living is loosing people we love (but) and until it happens you just never really get it.
Last week was making all of the arrangments and preparing for the service ~people, cards and flowers. Now what? The urge to work or do much of anything is not exactly readily at hand.
I also know that in time...yes, time...until then, priorities don't carry as much weight and this is real life.
Thursday, May 14, 2009
Left Over Cake
It never ceases to amaze me how much time goes by between my actual posts. So called bright ideas and things I want to share are abundant, but never seem to get here. What's up with that?
The one year celebration of DonorsResource.org came and left. The party itself was really quite cool. We had no idea of how many people to plan for and at the same time it was like we knew because everything was just right.
What stands out in my mind is the pure amount of people who took time from their day to not only attend, but lend energy and excitement.
We made so much noise about year one...here we go into year two and the bar has been set.
The one year celebration of DonorsResource.org came and left. The party itself was really quite cool. We had no idea of how many people to plan for and at the same time it was like we knew because everything was just right.
What stands out in my mind is the pure amount of people who took time from their day to not only attend, but lend energy and excitement.
We made so much noise about year one...here we go into year two and the bar has been set.
Saturday, April 25, 2009
Just for Them
In case you missed it, the last 20 days have been all about marketing our one year anniversay and organizing the event itself.
Some wonderful soul told me about Volunteers of America, Catering for a Cause. How wonderful! I just visited the site and while we have not used their services yet, it is amazing what they are doing! Here's more:
Volunteers of America Oregon we are Catering for a Cause. Volunteers of America Oregon is a non-profit organization that offers specialty catering services. Our culinary team takes great pride in the quality of their work and has built a reputation of providing great tasting meals while delivering impeccable customer service. Proceeds support our social services programs that include: Children & Family Services, Rehabilitation Services and Senior Services. In addition, our central kitchen serves as a living laboratory for the residents of the Women’s Residential Center. The residents, during their rehabilitation program, are given a unique opportunity to learn food preparation skills, earn a food handlers card and experience the value of taking on responsibilities.
Check them out at http://www.voaor.org/. Now, this is what I'm talking about!
Some wonderful soul told me about Volunteers of America, Catering for a Cause. How wonderful! I just visited the site and while we have not used their services yet, it is amazing what they are doing! Here's more:
Volunteers of America Oregon we are Catering for a Cause. Volunteers of America Oregon is a non-profit organization that offers specialty catering services. Our culinary team takes great pride in the quality of their work and has built a reputation of providing great tasting meals while delivering impeccable customer service. Proceeds support our social services programs that include: Children & Family Services, Rehabilitation Services and Senior Services. In addition, our central kitchen serves as a living laboratory for the residents of the Women’s Residential Center. The residents, during their rehabilitation program, are given a unique opportunity to learn food preparation skills, earn a food handlers card and experience the value of taking on responsibilities.
Check them out at http://www.voaor.org/. Now, this is what I'm talking about!
Monday, April 20, 2009
They Get it!
Long story short I was having problems with the love of my life, my palm centro phone by Verizon. For whatever reason the program would not open on my desk top. After talking to my computer fix-it person I was feeling bold enough to go on line and upload an update. Yeah, bad idea, as it wiped out all of the data on my phone.
Panic is not the correct word for what swept through me.
This morning I called Verizon and talked to two different people who did the whole customer service thing, for real. One lady cheerfully ended our conversation with "thank you for being the most important part of Verizon."
My data was recovered, minus last week and this weeks calendar which is nothing compared to what the loss could have been.
Gotta give props to Verizon, my experience says that the brand they market is for real.
Panic is not the correct word for what swept through me.
This morning I called Verizon and talked to two different people who did the whole customer service thing, for real. One lady cheerfully ended our conversation with "thank you for being the most important part of Verizon."
My data was recovered, minus last week and this weeks calendar which is nothing compared to what the loss could have been.
Gotta give props to Verizon, my experience says that the brand they market is for real.
Monday, April 13, 2009
Guest Blogger: Linda Cohen
How can the death of a loved one create new opportunities? Surprisingly, it almost always does.
Two years ago, I began a project to help move through the grief I experienced after losing my father to lung cancer. My goal was to perform "1000 mitzvahs" or acts of kindness in my father's memory. My blog http://www.1000mitzvahs.org/ and the mitzvah project has been a transforming experience. I have learned so much on this journey and feel that my father's death was a gift in so many ways. Taking the time to slow down and comprehend the loss of a parent opened me up to this project. It has helped me realize how the simple actions in life do make a difference. I doubt I would have embarked on this transforming journey if it wasn't for the still small voice I heard encouraging me.
I am nearing my goal of 1000 mitzvahs very shortly. It has been an incredible chance to blog and actively seek opportunities to do acts of kindness. To celebrate, I am asking others to join me in my drop a pound campaign. Since my father was such a food lover, I had to make this final mitzvah food related. If you are so inspired donate to your local food bank, church or synagogue shelter or anywhere where your food donations or money would help others to have food on their table. As soon as I hit my 1000th mitzvah we will celebrate at a food bank so others can help me drop a pound (of food).
Linda Cohen
1000mitzvahs.org
Two years ago, I began a project to help move through the grief I experienced after losing my father to lung cancer. My goal was to perform "1000 mitzvahs" or acts of kindness in my father's memory. My blog http://www.1000mitzvahs.org/ and the mitzvah project has been a transforming experience. I have learned so much on this journey and feel that my father's death was a gift in so many ways. Taking the time to slow down and comprehend the loss of a parent opened me up to this project. It has helped me realize how the simple actions in life do make a difference. I doubt I would have embarked on this transforming journey if it wasn't for the still small voice I heard encouraging me.
I am nearing my goal of 1000 mitzvahs very shortly. It has been an incredible chance to blog and actively seek opportunities to do acts of kindness. To celebrate, I am asking others to join me in my drop a pound campaign. Since my father was such a food lover, I had to make this final mitzvah food related. If you are so inspired donate to your local food bank, church or synagogue shelter or anywhere where your food donations or money would help others to have food on their table. As soon as I hit my 1000th mitzvah we will celebrate at a food bank so others can help me drop a pound (of food).
Linda Cohen
1000mitzvahs.org
Wednesday, April 8, 2009
What to do?
Here I go again blogging about social media. Its like I can't help myself.
Recently, due to overload, I took a hiatus from facebook and to keep it real I posted an announcement so I would not be tempted. It was actually refreshing not having that distraction nagging at me. What is the purpose again? To keep up with people and friends? The same people you would not otherwise connect with regularly or at all except for the goodness of facebook?
A new site about web meetings is on the horizon. Wait, knowing me, the site is as old as dirt. You post a topic and agenda. Then people request to "attend." A comment was made about "good'ol human interaction" needing to be founded.
The jury is stil out on Linkedin. It's certainly maintained as a professional connection point. What I dont get though, when you log in, there is an auto list of "people you might know" but when you "click" to invite them, you are asked for their email.
Hey, maybe that's a good thing. If you know someone well enough to have their email on hand you should be linkedin with them.
Recently, due to overload, I took a hiatus from facebook and to keep it real I posted an announcement so I would not be tempted. It was actually refreshing not having that distraction nagging at me. What is the purpose again? To keep up with people and friends? The same people you would not otherwise connect with regularly or at all except for the goodness of facebook?
A new site about web meetings is on the horizon. Wait, knowing me, the site is as old as dirt. You post a topic and agenda. Then people request to "attend." A comment was made about "good'ol human interaction" needing to be founded.
The jury is stil out on Linkedin. It's certainly maintained as a professional connection point. What I dont get though, when you log in, there is an auto list of "people you might know" but when you "click" to invite them, you are asked for their email.
Hey, maybe that's a good thing. If you know someone well enough to have their email on hand you should be linkedin with them.
Tuesday, April 7, 2009
Celebration Month
Here I am wallowing in the very moment I've kind of been waiting for but was not sure what to expect. The one year of DonorsResource.org! I'm in the thick of planning, inviting, and working every angle known to man.
The wind is at our backs. United Way of Columbia Willamette is donating space to have the event and are going send out an announcement. TACS, NAO, Hands on Greater PDX and 211 are all on board as partner agencies.
I'm most pumped about seeing this collaboration happen. From day one my vision has been to be a consistent, reliable resource for nonprofits and work with larger organizations to support one another in what we each do best and serving the common need.
Yep, its time to celebrate!
The wind is at our backs. United Way of Columbia Willamette is donating space to have the event and are going send out an announcement. TACS, NAO, Hands on Greater PDX and 211 are all on board as partner agencies.
I'm most pumped about seeing this collaboration happen. From day one my vision has been to be a consistent, reliable resource for nonprofits and work with larger organizations to support one another in what we each do best and serving the common need.
Yep, its time to celebrate!
Friday, April 3, 2009
Truth in Simplicity
This is a little story about four people named Everybody, Somebody, Anybody and Nobody.
There was an important job to be done and Everbody was asked to do it. But Everybody was sure that Somebody would do it.
Anybody could have done it, but Nobody did. Somebody got angry about that, because it was Everybody's job.
Everybody thought Anybody could do it, but Nobody realized that Everybody wouldn't do it. It ended up that Everybody blamed Somebody when Nobody did what Anybody could have done.
**I signed on to blog about... can't remember because this posting caught my eye from wevegottimetohelp.com and found it totally worth "paying forward"
There was an important job to be done and Everbody was asked to do it. But Everybody was sure that Somebody would do it.
Anybody could have done it, but Nobody did. Somebody got angry about that, because it was Everybody's job.
Everybody thought Anybody could do it, but Nobody realized that Everybody wouldn't do it. It ended up that Everybody blamed Somebody when Nobody did what Anybody could have done.
**I signed on to blog about... can't remember because this posting caught my eye from wevegottimetohelp.com and found it totally worth "paying forward"
Friday, March 27, 2009
Party of 3
A couple of times now while working out at the gym I've noticed, that I've noticed when someone is on equipment next to me talking on their cell phone. Why do I notice? What is the difference between a person talking to someone next to them or on their cell phone?
Why is it considered rude when people are on their cell phones in restaurants, elevators and non off-to-the side places, unless they are walking? Is it because only one side of the conversation can be heard? I wonder.
And in the words of my friend Bridget, "this concludes my moment of mundane chatter".
Why is it considered rude when people are on their cell phones in restaurants, elevators and non off-to-the side places, unless they are walking? Is it because only one side of the conversation can be heard? I wonder.
And in the words of my friend Bridget, "this concludes my moment of mundane chatter".
Wednesday, March 25, 2009
In Harmony
Back in December I mentioned Erin Holland, who said "the best decisions come from surrounding myself with smart people, listening to their counsel and factoring in my own gut instinct".
Good 'ol Portland Business Journal....this past Friday, an executive profile about Ann Forsthoefel, who when asked about her worst business decision said "taking advice from many instead of listening to my gut."
My inner compass works over time and has failed me not.
Your gut is in harmony with what is best, no matter how you slice the cake and that, you can take to the bank.
Good 'ol Portland Business Journal....this past Friday, an executive profile about Ann Forsthoefel, who when asked about her worst business decision said "taking advice from many instead of listening to my gut."
My inner compass works over time and has failed me not.
Your gut is in harmony with what is best, no matter how you slice the cake and that, you can take to the bank.
Monday, March 16, 2009
Leading Horses to Water
DonorsResource.org allows nonprofits to claim needed items, connect with donors, send automatic tax receipts and all for free. Surprise!! Getting nonprofits to take two seconds to remove donations that they have claimed from the virtual warehouse is a current challenge.
As it stands when the end user browses the virtual warehouse, many items are marked "claimed" which adds to the scroll time and finding available items that can be mixed in or at the end of a category list. Visually the site appears dated and unkept.
A function was installed that gives an "alert" to registered nonprofits upon log-in advising of how many claimed/pending donation their organization has in the virtual warehouse. We followed up with distributing a seperate e-request with three easy steps to take action. Easy times ten, right? Apparently not.
The next step? Perhaps, build a fuction that blocks the "offenders" until they've removed previously claimed items. The question then becomes if DonorsResource.org should absorb the costs involved with buidling these functions? Who would ever even think these forced functions would be necessary.
You can lead horses to water but you can't make them drink.
As it stands when the end user browses the virtual warehouse, many items are marked "claimed" which adds to the scroll time and finding available items that can be mixed in or at the end of a category list. Visually the site appears dated and unkept.
A function was installed that gives an "alert" to registered nonprofits upon log-in advising of how many claimed/pending donation their organization has in the virtual warehouse. We followed up with distributing a seperate e-request with three easy steps to take action. Easy times ten, right? Apparently not.
The next step? Perhaps, build a fuction that blocks the "offenders" until they've removed previously claimed items. The question then becomes if DonorsResource.org should absorb the costs involved with buidling these functions? Who would ever even think these forced functions would be necessary.
You can lead horses to water but you can't make them drink.
Tuesday, March 10, 2009
11 Months
April 25th, 2009 marks one year of DonorsResource.org. In 11 months over 220 nonprofits have registered and 6,951 donations claimed. I'm so proud of what this site has accomplished and how quickly.
From atop my soap box, I can vow that absolute focus has been instrumental. More than once I was advised to let this go because "there is a reason that no one has done this before". Yeah, well, maybe and in the end...who knows.
The future is promised to no one and I'm willing to "risk something for a good thing" while keeping it real.
From atop my soap box, I can vow that absolute focus has been instrumental. More than once I was advised to let this go because "there is a reason that no one has done this before". Yeah, well, maybe and in the end...who knows.
The future is promised to no one and I'm willing to "risk something for a good thing" while keeping it real.
Monday, March 9, 2009
Sunday, March 8, 2009
Random Kindess
A week ago Monday, Krista Simor Colvin, founder and principle of Organize in Style was on the AM/NW on KATU to talk about getting organized, makes sense, right? And to my surprise she "plugged" DonorsResource.org. We are talking whipping out a box and filling it with items giving the audience a complete visual about how our site works.
The thing is I was introduced to Krista via email forever ago, but we never actually connected until the Friday before she went on AM/NW and for her to have spent what seemed like more than half of her alloted "seconds" on DonorsResource.org was random kindess.
The thing is I was introduced to Krista via email forever ago, but we never actually connected until the Friday before she went on AM/NW and for her to have spent what seemed like more than half of her alloted "seconds" on DonorsResource.org was random kindess.
Sunday, March 1, 2009
Coffee Anyone?
This past week was insanely busy with meetings and there is something nagging at me that I must share. Three days in a row I met at three different coffee establishments and each time I ordered a decaf carmel latte.
The first meeting was at Peets Tea and Coffee and I could not get over the creamy frothy love, the right amount of carmel and flavorful coffee. It was so good I want to ask the barista to be my friend.
The second meeting was at Seattles Best and again the latte was amazingly delightful. I wanted to stand up and serenade the other customers. The last meeting of this week was at (probably should not say the name) what had been my coffee place of choice. My decaf latte was flat and was can like.
After thinking about it, I realized the coffee at this place had always been like that. Why had I been so loyal to this brand? Convenience of mass locations? Familiarity?
I was asleep at the wheel on this one and if you'd like to meet me for coffee, I'm awake now.
The first meeting was at Peets Tea and Coffee and I could not get over the creamy frothy love, the right amount of carmel and flavorful coffee. It was so good I want to ask the barista to be my friend.
The second meeting was at Seattles Best and again the latte was amazingly delightful. I wanted to stand up and serenade the other customers. The last meeting of this week was at (probably should not say the name) what had been my coffee place of choice. My decaf latte was flat and was can like.
After thinking about it, I realized the coffee at this place had always been like that. Why had I been so loyal to this brand? Convenience of mass locations? Familiarity?
I was asleep at the wheel on this one and if you'd like to meet me for coffee, I'm awake now.
Friday, February 20, 2009
Seriously, it was free
For longer than I care to remember or admit, my computer had been moving slow, locking up regularly and performing many other unexpected and unwanted operations.
Yesterday I took my device to Uptech Computer only to find out that my system had 29 viruses, 1 malware and 114 spyware.
The virus protection replaced was a free version of McAfee kindly provided to Comcast customers that use their internet service. They actually could have kept that "bonus".
What is that saying about free coming with a price tag?
Yesterday I took my device to Uptech Computer only to find out that my system had 29 viruses, 1 malware and 114 spyware.
The virus protection replaced was a free version of McAfee kindly provided to Comcast customers that use their internet service. They actually could have kept that "bonus".
What is that saying about free coming with a price tag?
Friday, January 30, 2009
The Whole Story
An article in the Regal Courier came out yesterday about DonorsResource.org. No words can express the pure gratitude for all of the media coverage that we have received.
There's more to the story that I would like to shout from a roof top. My sister, Deborah and I formed Sisters of the Community (SOC), the parent organization of DonorsResource.org. Arm in arm we grew SOC. Then board member, Theresa O'Heron dedicated many hours writing the text for our first brochure, tightening up our business plan and she coined "One Community, One People."
Craig Spencer designed the SOC website and the logo which remains a stroke of genius.
DonorsResource.org was created and launched in March of '07 as an online directory that allows the end user to easily find a nonprofit organizations by zip code, cause supported and items needed. Craig Spencer designed the logo and website. Richard Navarette from my favorite city, Austin, Texas built the data base.
After collaborating with LakeOMedia, the virtual warehouse was launched in April of '08. Lake OMedia brought gas to the burning fire; big enhancements, groovy new colors, branding, marketing strategies and a rockin' back end that can do flips.
This is only a small reporting of the countless hands that propelled this project along the way. There is always more to the story and this is not a one man show.
There's more to the story that I would like to shout from a roof top. My sister, Deborah and I formed Sisters of the Community (SOC), the parent organization of DonorsResource.org. Arm in arm we grew SOC. Then board member, Theresa O'Heron dedicated many hours writing the text for our first brochure, tightening up our business plan and she coined "One Community, One People."
Craig Spencer designed the SOC website and the logo which remains a stroke of genius.
DonorsResource.org was created and launched in March of '07 as an online directory that allows the end user to easily find a nonprofit organizations by zip code, cause supported and items needed. Craig Spencer designed the logo and website. Richard Navarette from my favorite city, Austin, Texas built the data base.
After collaborating with LakeOMedia, the virtual warehouse was launched in April of '08. Lake OMedia brought gas to the burning fire; big enhancements, groovy new colors, branding, marketing strategies and a rockin' back end that can do flips.
This is only a small reporting of the countless hands that propelled this project along the way. There is always more to the story and this is not a one man show.
Friday, January 9, 2009
My Favorite Question
More often than not, people ask "What do you do with the funds you raise?"
To keep us online there are many expenses starting with the website itself. Consider all that our site can do; allow for posted donations in a million different categories, automated emails to donors and nonprofit claim history reporting.
Our system is saavy and it requires upkeep and maintenance. Add in the day to day activities of alerts and newsletters that have to be written, set up and sent which involve marketing for design and layout and web works for system checks. All of this takes time and dollars.
Like all other professional businesses we have liablity coverage, filing and accounting fees, supplies, consulting, postage and marketing expenses.
Being a web based organization takes dollars. What doesn't?
To keep us online there are many expenses starting with the website itself. Consider all that our site can do; allow for posted donations in a million different categories, automated emails to donors and nonprofit claim history reporting.
Our system is saavy and it requires upkeep and maintenance. Add in the day to day activities of alerts and newsletters that have to be written, set up and sent which involve marketing for design and layout and web works for system checks. All of this takes time and dollars.
Like all other professional businesses we have liablity coverage, filing and accounting fees, supplies, consulting, postage and marketing expenses.
Being a web based organization takes dollars. What doesn't?
Friday, January 2, 2009
A year in review
'08 was amazing as I knew it would be. The press we received was enough to count the past year as groundbreaking . A conglomerate of people far and wide offering kuddos and support. The tables turned with calls and requests being received instead of always initiated.
Months ago we were somewhere around 2500 items that had been posted and claimed in the virtual warehouse and over 180 nonprofits are currently registered. Not bad, since we just launched in April.
Pending registrations from 32 nonprofits ranging from Arizona to Florida, Pakistan and Mexico awaiting access DonorsResource.org.
The rubber is really going to meet the road in '09 and I'm safely buckled in for the ride.
Months ago we were somewhere around 2500 items that had been posted and claimed in the virtual warehouse and over 180 nonprofits are currently registered. Not bad, since we just launched in April.
Pending registrations from 32 nonprofits ranging from Arizona to Florida, Pakistan and Mexico awaiting access DonorsResource.org.
The rubber is really going to meet the road in '09 and I'm safely buckled in for the ride.
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