Semiosis Communicaitons posted this link on twitter this morning http://bit.ly/qhNAy about brand loyalty and its a good read.
The article talks about how few people nowadays are using the same brand that their parents did. Back in the day, if your dad was a Ford guy then you are too.
There are way more choices now than then. As a younger person I dreamed of the day that I would ditch two specific brands; crest toothpaste and ban deoderant. Perhaps that was me claiming independence. That's a whole other story.
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