What is it about the name of our organization DonorsResource.org that still comes out as "Donors Resource", "Donors" or my personal favorite "Donor's Resource's?"
The name of our organization is also the name of our website. The thought behind filing and using it this way accomplishes the obvious. As a part of our brand, DonorsResource.org is always used in its entirety, never two words or with apostrophe's.
Does it go against the grain? Is it so simple that it's complicated? Does it make sense? ...and the biggest question...Does it matter?
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2 comments:
I am not a marketing/ branding person, but I can tell you that for me they are one in the same. I think of it without the .org, but I think of all things that way. Either way it is an awesome thing!
Thanks for the feedback.
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