Monday, June 22, 2009

Relaxed Folk

Last night I returned from our family reunion (on my dad's side) in Rusk, Texas. I just visited the website http://www.rusktexascoc.org/ and right on the front page it says: "...If you require a respite from life’s stresses, yearn for a living history lesson, or seek a simpler, more congenial lifestyle, Rusk awaits you."

Lemme tell you that sentence is no joke. Friendly greetings everywhere you turn with rolling hills, greenery and relaxed folk. One gift store owner said it best when asked what time he opens, he said "When I get here" and well, sir what time do you close? "When I leave."

Not one person was in a hurry to do anything. The entire experience was at a pace slower than molasses. On the other hand it was a welcomed refreshing break.

This is another example, to me, about marketing. The chamber posted a dead on description of its town. So when we say that DonorsResource.org is consistent, easy and reliable. Is that accurate?

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