Monday, August 24, 2009

Brand Loyalty

Semiosis Communicaitons posted this link on twitter this morning http://bit.ly/qhNAy about brand loyalty and its a good read.

The article talks about how few people nowadays are using the same brand that their parents did. Back in the day, if your dad was a Ford guy then you are too.

There are way more choices now than then. As a younger person I dreamed of the day that I would ditch two specific brands; crest toothpaste and ban deoderant. Perhaps that was me claiming independence. That's a whole other story.

Wednesday, August 19, 2009

Paper and Pencil

Enough with trying to make the calendar feature on my Palm Centro (that I still love) work with how I operate most efficiently.

Welcome home, my 8x12 At-a-glance calendar! Scheduling appointments has never been so easy! Okay that was totally cheesy, but there it is.

For whatever reason a paper calendar flows better than having to close and move windows to find and and use the desktop calendar, type in appointments, type in the time, if they repeat, code it business or personal...and...then regurlarly having to sync the desktop with my phone.

Call me old school. Please.

Tuesday, August 18, 2009

C'mon, HP! Seriously!

The wireless feature of my HP printer stopped working and I figured it was due to the recent update with my virus software. Totally impressed with HP having virtually a 24/7 help line.

After a 2-3 minute wait someone answered my call and then, it went down hill on fire at 130 mph. Saying that connection was like we were both talking into cans connected by purple fuzzy string is an overstatement.

It was like, I mean it really felt like I would say something and the customer service rep was referring to a translation manual, then a computer manual and then back to me. We are talking extremely long intervals to ask questions like "Is your printer on?" "When is the last time you used it?" "Do you have paper loaded?"

50:37 into the call I relieved both of us by simply hanging up. I'm baffled by the justification and functionality around off of this.

Exactly how much is HP saving by delivering this level of service? The bigger question is how do companies keep this seperate from their brand?

Thursday, August 13, 2009

Janna Moch-Lopez

I just read this and to me, its all about taking the time to be present. Thank you Janna for giving us the gift of the following words.
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Watching the healthcare debate is educational, painful and necessary. Like a rose, it's thorny. Yet it seems flourishing societies share several things in common: Vibrant arts & culture, strong education system and intentional efforts towards health and wellness. It's true that short-term or easy fixes don't exist, but through conversations I've had, my hope is to at least instill that it's OK to have the difficult conversations. Some people may be less willing to delve into deeper, more challenging debates not because they don't want to be enlightened by an another point of view, but because they feel as if there's not enough time to till the soil, plant the seeds, water, tend and prune their perspectives to yield that fully cultivated garden.
Pausing to contemplate how roses grow, what makes their petals so soft, colorful and fragrant, and how they fit into a garden is as equally important as merely stopping long enough to smell them.

All my best, Janna

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