Web in The Name

What is it about the name of our organization DonorsResource.org that still comes out as "Donors Resource", "Donors" or my personal favorite "Donor's Resource's?"

The name of our organization is also the name of our website. The thought behind filing and using it this way accomplishes the obvious. As a part of our brand, DonorsResource.org is always used in its entirety, never two words or with apostrophe's.

Does it go against the grain? Is it so simple that it's complicated? Does it make sense? ...and the biggest question...Does it matter?

Obvious Rules

I had the delighful pleasure of reading the book "The Obvious ~All You Need to Know in Business. Period. By James Dale. This masterpiece resonated with me. It is simple and straight to the point.

Page 133 - "Change is good and bad. But mostly its inevitable. If you embrace change instead of fearing and avoiding it, you could change your life and maybe the fate of your career.

Page 152 - "Learn from the past. Don't live there. It's not about what you did yesterday. It's all about what you might do tomorrow."

Page 154 - "Give yourself a daily reality check. Are you facing a catastrope or a glitch? Is it the end of the world or just the end of a fiscal year. It's not life and death; it's only business.

"Sound obvious? There's more to know..." Read the book!

Branding Smanding

This one deserves double coverage...tweeting and blog! It was announced this week that the Sci-Fi channel is now Sy-fy. Seriously. For the complete story http://bit.ly/CEN88

I remember years ago when Bank of America changed its brand/logo thing and it went from looking substantial to a homemade patchwork blanket waving in the wind.

Do people just get bored? Money burning holes in pockets? Are these changes to keep up? With what and says who?