Tuesday, June 2, 2009

Chuck and Leroy

First Tech Credit Union has stepped out of the marketing box with Chuck and Leroy, two squirrels. They debuted on the radio, I want to say a week ago? Both squirrels are singing different songs, one upbeat and cool, the other not so much.

I think the marketing strategy behind this is rather brilliant. I've already established an affinity for Chuck. Is he the smarter squirrel?

When you get a chance, check the page http://www.firsttechfans.com/, watch for sasquatch in the bottom right hand corner and scroll over "the boys" they talk. Excellent marketing.

1 comment:

Deborah Colby said...

Thanks for the shout out, Della! We love our new squirrel ambassadors.