Tuesday, September 16, 2008

Its all in a Name

Flourish was created as a way for women to connect, inspire, and empower through events.

Stop right there. The name alone "Flourish" makes me want hang with this group regardless of what they are doing. Flourish is multi-purpose, yet conquers all with one word.

I invite you to the website. (http://www.flourish-pdx.com/) It is all decked out with warm welcoming colors and pictures of beautiful women that look inspired and empowered. The logo appears like a flower, but if you look closer its a circle of women.

Think about all of the company names that you've heard that have nothing to do with anything and its not clear if the intent is to market tofu or rock quaries.

Here's to Nancy Thompson, the founder of this amazing name. Job well done.

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