What is it about the name of our organization DonorsResource.org that still comes out as "Donors Resource", "Donors" or my personal favorite "Donor's Resource's?"
The name of our organization is also the name of our website. The thought behind filing and using it this way accomplishes the obvious. As a part of our brand, DonorsResource.org is always used in its entirety, never two words or with apostrophe's.
Does it go against the grain? Is it so simple that it's complicated? Does it make sense? ...and the biggest question...Does it matter?
Monday, July 27, 2009
Monday, July 20, 2009
Obvious Rules
I had the delighful pleasure of reading the book "The Obvious ~All You Need to Know in Business. Period. By James Dale. This masterpiece resonated with me. It is simple and straight to the point.
Page 133 - "Change is good and bad. But mostly its inevitable. If you embrace change instead of fearing and avoiding it, you could change your life and maybe the fate of your career.
Page 152 - "Learn from the past. Don't live there. It's not about what you did yesterday. It's all about what you might do tomorrow."
Page 154 - "Give yourself a daily reality check. Are you facing a catastrope or a glitch? Is it the end of the world or just the end of a fiscal year. It's not life and death; it's only business.
"Sound obvious? There's more to know..." Read the book!
Page 133 - "Change is good and bad. But mostly its inevitable. If you embrace change instead of fearing and avoiding it, you could change your life and maybe the fate of your career.
Page 152 - "Learn from the past. Don't live there. It's not about what you did yesterday. It's all about what you might do tomorrow."
Page 154 - "Give yourself a daily reality check. Are you facing a catastrope or a glitch? Is it the end of the world or just the end of a fiscal year. It's not life and death; it's only business.
"Sound obvious? There's more to know..." Read the book!
Thursday, July 9, 2009
Branding Smanding
This one deserves double coverage...tweeting and blog! It was announced this week that the Sci-Fi channel is now Sy-fy. Seriously. For the complete story http://bit.ly/CEN88
I remember years ago when Bank of America changed its brand/logo thing and it went from looking substantial to a homemade patchwork blanket waving in the wind.
Do people just get bored? Money burning holes in pockets? Are these changes to keep up? With what and says who?
I remember years ago when Bank of America changed its brand/logo thing and it went from looking substantial to a homemade patchwork blanket waving in the wind.
Do people just get bored? Money burning holes in pockets? Are these changes to keep up? With what and says who?
Monday, June 22, 2009
Relaxed Folk
Last night I returned from our family reunion (on my dad's side) in Rusk, Texas. I just visited the website http://www.rusktexascoc.org/ and right on the front page it says: "...If you require a respite from life’s stresses, yearn for a living history lesson, or seek a simpler, more congenial lifestyle, Rusk awaits you."
Lemme tell you that sentence is no joke. Friendly greetings everywhere you turn with rolling hills, greenery and relaxed folk. One gift store owner said it best when asked what time he opens, he said "When I get here" and well, sir what time do you close? "When I leave."
Not one person was in a hurry to do anything. The entire experience was at a pace slower than molasses. On the other hand it was a welcomed refreshing break.
This is another example, to me, about marketing. The chamber posted a dead on description of its town. So when we say that DonorsResource.org is consistent, easy and reliable. Is that accurate?
Lemme tell you that sentence is no joke. Friendly greetings everywhere you turn with rolling hills, greenery and relaxed folk. One gift store owner said it best when asked what time he opens, he said "When I get here" and well, sir what time do you close? "When I leave."
Not one person was in a hurry to do anything. The entire experience was at a pace slower than molasses. On the other hand it was a welcomed refreshing break.
This is another example, to me, about marketing. The chamber posted a dead on description of its town. So when we say that DonorsResource.org is consistent, easy and reliable. Is that accurate?
Friday, June 12, 2009
Stall Tactics
Wednesday I met with our CPA and walked away with a list of four fairly simple items that required additional documentation. No problem, right? Wrong.
What was a simple task set up camp as an insurmountable obstacle. The amount of energy put into stalling out weighed the actual time spent on the work by a landslide. I'm giving myself a high five for the creative avoidance tactics. At one point I thought about counting the fibers in my carpet.
The positive outcome after completing the daunting task from hell, reminded me how organized my files are. With any hope I'll recall this experience the next time excessive stalling starts looming.
What was a simple task set up camp as an insurmountable obstacle. The amount of energy put into stalling out weighed the actual time spent on the work by a landslide. I'm giving myself a high five for the creative avoidance tactics. At one point I thought about counting the fibers in my carpet.
The positive outcome after completing the daunting task from hell, reminded me how organized my files are. With any hope I'll recall this experience the next time excessive stalling starts looming.
Friday, June 5, 2009
Twitta' Sistah
Its totally insane. But after all, I do drive an online nonprofit which makes sense that this communication be a huge part of the thing.
As it stands I'm totally lost and have no idea how to respond to the direct messages I receive or find more people of interest to follow. I have to admit, it is fun to figure this stuff out you just gotta dig the lingo "tweeps...tweeding and tweeple.."...ah, the many ways people have gotten creative with the word "twitter".
Is the goal to become a social media networking know how? No. Gently play in the arena that I have a stake in? You betcha.
As it stands I'm totally lost and have no idea how to respond to the direct messages I receive or find more people of interest to follow. I have to admit, it is fun to figure this stuff out you just gotta dig the lingo "tweeps...tweeding and tweeple.."...ah, the many ways people have gotten creative with the word "twitter".
Is the goal to become a social media networking know how? No. Gently play in the arena that I have a stake in? You betcha.
Tuesday, June 2, 2009
Chuck and Leroy
First Tech Credit Union has stepped out of the marketing box with Chuck and Leroy, two squirrels. They debuted on the radio, I want to say a week ago? Both squirrels are singing different songs, one upbeat and cool, the other not so much.
I think the marketing strategy behind this is rather brilliant. I've already established an affinity for Chuck. Is he the smarter squirrel?
When you get a chance, check the page http://www.firsttechfans.com/, watch for sasquatch in the bottom right hand corner and scroll over "the boys" they talk. Excellent marketing.
I think the marketing strategy behind this is rather brilliant. I've already established an affinity for Chuck. Is he the smarter squirrel?
When you get a chance, check the page http://www.firsttechfans.com/, watch for sasquatch in the bottom right hand corner and scroll over "the boys" they talk. Excellent marketing.
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