Somewhere along this journey I shortened my entire name to DellaB. Talk about fun to write and announce to people as I am shaking hands...
DellaB has been printed on business cards, letters and plastered all over the website and everywhere and anywhere I could think of, including this blog.
The harsh reality of doing something of this magnitude? Well, it boils down to either I literally legally change my name to DellaB or go back to my birth name, Della Rae which is becoming more attractive by the mili-second.
This is so public and wierd, but intriguing. I'm totally present for the ride. Join me.
Saturday, December 27, 2008
Tuesday, December 16, 2008
I agree with her
Erin Holland, General Manager and Executive VP of Edelman was profiled in the Portland Business Journal. She said "The best decisions come from surrounding myself with smart people, listening to their counsel and factoring my own gut instinct."
Its validating to share such an important philosophy with a person of such noteable skills and accomplishments. Knowing your strengths is important and equally so, having people in the mix that are different from you is also crucial.
On this journey there are many challenges to face and more mistakes to be made. Equipped with common sense and the ability to take risks, we're a step ahead of the game.
Its validating to share such an important philosophy with a person of such noteable skills and accomplishments. Knowing your strengths is important and equally so, having people in the mix that are different from you is also crucial.
On this journey there are many challenges to face and more mistakes to be made. Equipped with common sense and the ability to take risks, we're a step ahead of the game.
Thursday, December 11, 2008
Need is closer than you think
Every year around this time we receive many from people wanting to help. Offers of collection drives, gift baskets, dinners and of giving time. The spirit of the season is alive and well.
Call your local elementary school. You are guaranteed to find a family that could use some help. Seriously, what about your neighbors? No one wants to think that need could be one door away but its happening.
If time is what you want to give, visit the website of Hands On Greater Portland. They have opportunities up the wa-zoo, including projects for the whole family.
You simply don't have to go far to find ways to help. In fact, need is closer than you think.
Call your local elementary school. You are guaranteed to find a family that could use some help. Seriously, what about your neighbors? No one wants to think that need could be one door away but its happening.
If time is what you want to give, visit the website of Hands On Greater Portland. They have opportunities up the wa-zoo, including projects for the whole family.
You simply don't have to go far to find ways to help. In fact, need is closer than you think.
Tuesday, December 9, 2008
Then and Now
When DonorsResource was launched in April of this year we discussed a brand. What took priority then versus now, could fill Texas.
Eight short months ago, the thought process around brands made sense as they relate to Corona, MAC and Toyota (three of my favorites) but branding for a nonprofit website? Lost in translation.
We originally went with "passion of giving" with giving being "exciting and rewarding". Deep red colors on the website. ..red roses and napkins at our events.
"Pay it forward" started resonating with me a couple of months ago. Yes, a call to action with just three words which also speak to the importance of small, random act of kindess. Totally inclusive.
Growth happens.
Eight short months ago, the thought process around brands made sense as they relate to Corona, MAC and Toyota (three of my favorites) but branding for a nonprofit website? Lost in translation.
We originally went with "passion of giving" with giving being "exciting and rewarding". Deep red colors on the website. ..red roses and napkins at our events.
"Pay it forward" started resonating with me a couple of months ago. Yes, a call to action with just three words which also speak to the importance of small, random act of kindess. Totally inclusive.
Growth happens.
Thursday, November 20, 2008
Peer Pressure
I broke down and gave in. About an hour ago I revived my facebook page.
Tonight while chatting with the other facebookers over appetizers I was convinced to fire it up again. Yep, I feel victim to peer pressure. How old am I again?
The reason that account was put on hold in the first place was because of the pure distraction it brings. Networking is my middle name and to have all of that action at my fingertips... can you say "Out of control?"
When DonorsResource.org falls apart in a few months, you'll know why.
Tonight while chatting with the other facebookers over appetizers I was convinced to fire it up again. Yep, I feel victim to peer pressure. How old am I again?
The reason that account was put on hold in the first place was because of the pure distraction it brings. Networking is my middle name and to have all of that action at my fingertips... can you say "Out of control?"
When DonorsResource.org falls apart in a few months, you'll know why.
Wednesday, November 5, 2008
Now is the time
"Display a standard of care, compassion and character well beyond what anyone would ever imagine from you. In doing so you will be doing your part to aid in the building of a new world." [author unknown]
And now lets get back to work...
And now lets get back to work...
Monday, November 3, 2008
Humble Pie
On September 25th I blogged about search optimization and I have to come clean that my understanding of SEO was, at best, half-baked.
The light came on when reviewing our web activity report from last month which provided search words that users are entering and finding us by. I now understand the relevance of our website including those same words which the google bot thing then picks up and ranks.
Other parts of this process is for it to happen organically by other internet mentions be they blogs, articles, landing pages, etc. There is a lot to be learned, but no worries, I'll be up to speed when SEO is a thing of the past.
Maybe I should take a side of crow with my humble pie.
The light came on when reviewing our web activity report from last month which provided search words that users are entering and finding us by. I now understand the relevance of our website including those same words which the google bot thing then picks up and ranks.
Other parts of this process is for it to happen organically by other internet mentions be they blogs, articles, landing pages, etc. There is a lot to be learned, but no worries, I'll be up to speed when SEO is a thing of the past.
Maybe I should take a side of crow with my humble pie.
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