Does it have to be legal?

Somewhere along this journey I shortened my entire name to DellaB. Talk about fun to write and announce to people as I am shaking hands...

DellaB has been printed on business cards, letters and plastered all over the website and everywhere and anywhere I could think of, including this blog.

The harsh reality of doing something of this magnitude? Well, it boils down to either I literally legally change my name to DellaB or go back to my birth name, Della Rae which is becoming more attractive by the mili-second.

This is so public and wierd, but intriguing. I'm totally present for the ride. Join me.

I agree with her

Erin Holland, General Manager and Executive VP of Edelman was profiled in the Portland Business Journal. She said "The best decisions come from surrounding myself with smart people, listening to their counsel and factoring my own gut instinct."

Its validating to share such an important philosophy with a person of such noteable skills and accomplishments. Knowing your strengths is important and equally so, having people in the mix that are different from you is also crucial.

On this journey there are many challenges to face and more mistakes to be made. Equipped with common sense and the ability to take risks, we're a step ahead of the game.

Need is closer than you think

Every year around this time we receive many from people wanting to help. Offers of collection drives, gift baskets, dinners and of giving time. The spirit of the season is alive and well.

Call your local elementary school. You are guaranteed to find a family that could use some help. Seriously, what about your neighbors? No one wants to think that need could be one door away but its happening.

If time is what you want to give, visit the website of Hands On Greater Portland. They have opportunities up the wa-zoo, including projects for the whole family.

You simply don't have to go far to find ways to help. In fact, need is closer than you think.

Then and Now

When DonorsResource was launched in April of this year we discussed a brand. What took priority then versus now, could fill Texas.

Eight short months ago, the thought process around brands made sense as they relate to Corona, MAC and Toyota (three of my favorites) but branding for a nonprofit website? Lost in translation.

We originally went with "passion of giving" with giving being "exciting and rewarding". Deep red colors on the website. ..red roses and napkins at our events.

"Pay it forward" started resonating with me a couple of months ago. Yes, a call to action with just three words which also speak to the importance of small, random act of kindess. Totally inclusive.

Growth happens.